During the Nitto ATP Finals in Turin, JAYKAY took part in the official pickleball initiatives organised in collaboration with the FITP – Italian Tennis and Padel Federation.
At the heart of the city, inside the Polytechnic University of Turin, a dedicated JAYKAY court was installed for promotional and exhibition activities — an exceptional stage that captured the attention of the public and enthusiasts.
That court also welcomed true tennis legends, including Flavia Pennetta and other icons of Italian sport, who tried their hand at pickleball and helped share the excitement surrounding the rapid growth of this discipline.
JAYKAY’s presence at the ATP Finals confirms its role in supporting the expansion of pickleball nationwide, thanks to reliable technical solutions and its ongoing collaboration with FITP to promote the sport in prestigious international settings.
From 19 to 21 September 2025, the Foro Italico in Rome hosted the European Pickleball Championships (EPC 2025), welcoming 30 nations from across Europe.
In this prestigious setting, JAYKAY was appointed official partner of the FITP and official supplier of all competition courts, confirming its role in the technical and organisational support of the event.
This was not only a high-level sporting competition, but also a symbolic milestone for Italian pickleball, demonstrating JAYKAY’s ability to operate at international standards on the court.
JAYKAY was a key player at the 2025 Internazionali BNL d’Italia, bringing pickleball to the iconic pine-shaded grounds of the Foro Italico from 29 April to 18 May.
In collaboration with the Italian Tennis and Padel Federation, JAYKAY provided six official courts—three demo courts and three professional ones—designed with an innovative modular system that can be installed on any surface.
The event, which also hosted the National Pickleball Masters, offered exceptional visibility for this rapidly growing sport and for the technical solutions developed by JAYKAY.
Participation at the Foro Italico highlights the company’s commitment to promoting pickleball in Italy through innovation, quality, and strong collaboration with leading sports institutions.
The Pickleball Fest in Marotta was one of the most anticipated events of 2025 for pickleball enthusiasts across Italy.
A full weekend transformed the coastal town into a true national hub for the sport, featuring tournaments, exhibition matches, and appearances by major figures from the world of sports and entertainment.
Throughout the event, the official JAYKAY Pickleball courts hosted exciting matches and moments of entertainment that helped spread the passion for pickleball nationwide.
The festival reinforced JAYKAY’s position as a strategic partner in the development of the sport in Italy, offering players and spectators a unique and engaging experience.
